Fisher-Price Hoppy Days Bouncer

Great bouncer, my 4 month old daughter loves it. While working in the kitchen, I find it an indispensable tool to keep her busy. We've exchanged the toys for others she finds more interesting, then back again. About price listed above, I can only imagine how many struggling new parents purchased this product at Wizard Entertainment's Amazon price of $99.99 which is almost triple the retail price. Buyer's if you look to the column to the right of the product picture, it lists more reasonable buying choices - Amazon (proper) and Target both at $34.99.Buy Fisher-Price Hoppy Days Bouncer!